WWF Germany - Augmented Reality & GIS data visualisation
WebAR experience for WWF Germany: no native app—users access AR directly from the mobile browser, maximising reach and accessibility. Built with Google’s open-source model-viewer for high-quality 3D and AR on the web, and React for a fluid, intuitive UI. Includes a GIS-based data-visualisation module showing real animal habitats, high-fidelity animated 3D animals (lynx, wolf, European bison, elk) optimised for mobile, and interactive hotspots that trigger educational content.
Award: Lovie Awards Bronze for “Best use of Augmented Reality”
Key achievements
- Shipped WebAR experience with no native app; users access AR from the mobile browser, increasing reach and avoiding app-store friction.
- Delivered multiplatform experience: AR on mobile and 3D viewer on desktop using a single codebase with model-viewer.
- Integrated GIS-based data visualisation to show real animal habitats within the experience.
- Shipped high-fidelity, animated 3D animals (lynx, wolf, European bison, elk) optimised for real-time rendering on mobile browsers.
- Implemented interactive hotspots on 3D models to surface educational content and scientific data at 1:1 scale.
Technologies
- REACT
- TYPESCRIPT
- ZUSTAND
- MATERIAL UI
- MODEL-VIEWER
- WEBAR
- GIS / DATA VISUALISATION